Thank you for your interest in the Virtual Primary™.
In the wake of the 2004 national elections, KNP and Harvard’s Kennedy School of Government co-sponsored a research study conducted by two Harvard PhD candidates in economics to investigate the link between candidates’ non-verbal communication skills and how they fared in their elections. The results of the study clearly demonstrate the strong influence that candidates’ non-verbal communication skills have on many voters’ decisions, and on the ultimate outcome of our elections.
To try a demonstration adapted from the original study click here.
To view the press release, a Q&A document describing the study, and the full academic article click here.
Based on this and related research and in collaboration with academic experts, KNP has developed and deployed a set of tools to evaluate public speakers' non-verbal communication skills. These proprietary tools are collectively known as the Virtual Primary.
KNP uses the Virtual Primary to measure non-verbal communication skills, both as part of our training work with our public speaking clients, and on behalf of clients who are interested to know which political candidates are likely to perform well against the competition in a campaign, to help such clients invest their resources wisely.
For a full explanation of the Virtual Primary, its operation and uses, please contact KNP Communications and tell us more about your interest.
Thank you again for your interest in the Virtual Primary.